How I got here

I went on my first diet when I was 11! Eleven! My whole life was about dieting. It was a crazy rollercoaster of drugs, Weight Watchers, starvation, binging, more pills, hypnosis… you name it, I tried it. Over the past twenty years, I have worked with thousands of women just like me. It’s crazy how much we had in common, and I can’t help but wonder why we kept going back  repeating those things that made us miserable. The constant justifying… just this once won’t hurt; rationalizing… I can’t be the only one not eating a piece of cake; and of the famous, I’ll start over tomorrow! What ever diet I was on worked for a day; a few if I was lucky, but I always wanted so forbidden fruit that would send me back to square one. 

Lifestyle disease start showing up. Leaky gut, insulin resistance, type 2 diabetes, joint pain, inflammation, headaches, foggy brains, IBS, mood swings, poor sleep…… I was mess, and the worst part, I was a personal trainer, struggling, commiserating with my clients. Boohoo….

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The truth is:

Life is More than Dieting…. It’s a game!

(I hate diets and dieting and being on a diet).

The truth is no diet, no program, no group, no trainer, will be able to help you win if the foundational rules of the game are built on deprivation, fear, lack, self doubt, shame. 

My fitness career began when I was 40, after I lost 75 pounds. I was thrilled to go back to school, and join the fitness world. I thought it would be a good way to keep myself on track. And it did, for a while. I’ve worked with women who would reach their goals, but the results they worked so hard for, were hard to sustain. I was equally frustrated as my own rollercoaster lifestyle. I was disgusted, I was stuck, uninspired, and my work became a burden. I felt empty, like fraud, I was stressed. Being a fitness guru began to feel, for lack of better words, shallow and misaligned. My own journey was all over the place. My hearts true desire never seemed to be fulfilled. All I wanted to do was  live fit, spread joy, and inspire others and eat real food! 

A few years ago, I hopped off the diet rollercoaster, and leaped on the playground, through out the old rule book, and started to play my own game. It was slow at first, I had a few beliefs to let go of, but boy was I was digging this freedom.  My energy  was off the charts, and the best part, there were no more little colored portion controlled containers, no shakes, no calorie counting, no deprivation. I was excited about life again. That excitement spilled over into everything I did in life, people around wanted to know what I was doing. I knew I was on to something here. And Food Freedom the Game, is a result.

Play changed me and it will change you too…..

If you know deep down in your heart that life is more than dieting, and you want to play, I invite you to hop on the playground and let me coach so you too can play with your food and be the best, healthiest, fit version of you that you can be.


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Read what some of my clients have to say about our time together.

“Coaching with Vera has been one of the best decisions I made for me.  She challenges me to do more and reach further.  She has taught me to see more options and face the obstacles that used to turn me away.  Her honesty, straight-forward manner, and life perspectives have helped guide me through some difficult moments. She even guides me when I’m talking to myself.   If you are looking for a coach who is all in, I highly recommend Vera.”   ~Sam Edwards

“Vera’s method of coaching is both fun and eye opening! She was patient to listen, and offered challenging, relevant and mind expanding conversation. I looked forward to our weekly time together, and appreciated her random check ins. She made me feel special by connecting when I least expected it.  She always responded to my ‘fires’, which by the way, are fewer and further between. Her Big Idea that Everything we do in life can be played like a game, caused me to shift a few rules I had been playing by to rules that have me FREE to win the games on my own terms. I LOVE Coach Vera. I highly recommend her.”   ~Michelle C.

” Vera’s coaching was just what I needed. She gave me just the right amount of push to break through my barriers.My confidence has increased and I am bringing fun, playfulness and joy into life, work, and play. Thank you Vera!”   ~Maggie Zamora

“Vera came into my life at the right time. She helped me see my chaos as tolerations I was allowing in my life. Thanks to Vera’s Toleration Free life program, I was able to take care of all of them at the source. As a result, my life is a Toleration Free Zone, and I am kicking ass!! Vera is a great coach, she has my 100% recommendation.”   ~Tina O

“My last coach was a yes man and never challenge me. I was skeptical to work with Vera at first. But she had this spark of Truth that I was hoping to tap into. She didn’t disappoint either. What she did was allow me the freedom to challenge my own truths, which allowed me to quickly shift my frameworks around some pretty long held beliefs I had about life, work, relationships, and even my body. Her style is refreshing and her method was fun. I love Coach Vera, hiring her was the best thing I’ve done to BECOME a better human!”   ~Sandra L

Coach Vera

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